How I Tested and Reviewed Email Marketing Tools
Now that you know what to look for in an email marketing service and how I tested each platform, let’s dive into the reviews. I’ve carefully selected the best tools based on real-world performance, features, ease of use, and value for money.Each email marketing service on this list excels in specific areas, whether it’s automation, deliverability, or budget-friendly pricing. I’ll share what I liked about each tool, where it shines, and how it can help you grow your audience and business.
Constant Contact
Constant Contact is my top choice for email marketing services, particularly for small businesses and beginners. I’ve found it to be the easiest platform even if you’re completely new to email marketing.I appreciated how quickly I could set up my first email campaign. Its email templates make designing professional emails simple, but formatting can be tricky at times, especially when using several images. I really liked the error-checking feature, which helps you avoid common mistakes like forgotten placeholder text or links.Constant Contact also includes advanced features like list segmentation, email automation, surveys, coupons, and A/B testing. Its integration with Shopify and WooCommerce is particularly helpful if you run an online store.
Brevo (Formerly Sendinblue)
Brevo, formerly known as Sendinblue, is one of the best options for businesses on a budget. I like how Brevo combines email marketing, SMS campaigns, CRM, and automation into one powerful platform.The biggest highlight for me is Brevo’s free plan, which allows you to have unlimited contacts and send up to 300 emails per day. While this is limited for high-volume needs, it’s still one of the most generous free plans on the market.Brevo also comes with advanced features like email automation, landing page building, live chat, and Facebook ads integration. I find these tools incredibly valuable for growing businesses that want an all-in-one solution.However, Brevo doesn’t offer as many email templates as Constant Contact, and live chat and phone support are limited depending on your plan. Plus, bulk SMS rate is comparatively higher than their competitors.
HubSpot
HubSpot is one of the most powerful tools I’ve used for email marketing, especially when combined with its customer relationship management (CRM) platform. It’s more than just an email service; it’s a complete solution for growing your business.While using HubSpot, I loved how easy it was to create custom newsletters using their drag-and-drop builder. The email templates were sleek and helped me quickly design professional emails without needing advanced technical skills.
Omnisend
Omnisend is my top pick for eCommerce businesses that want an omnichannel marketing automation solution. It combines email, SMS, and web push notifications in one easy-to-use platform.
One thing I really like about Omnisend is its generous free plan. Unlike other platforms that limit features, Omnisend gives you pre-built automation workflows, subscriber segmentation, A/B testing, and performance reports right out of the box.While using Omnisend, I loved the pre-built automation workflows tailored specifically for eCommerce. These include cart abandonment emails, welcome series, and cross-sell campaigns that can boost your revenue significantly.
