If you read up on the types of marketing jobs that align with these specializations, you might worry about getting locked into one focus area for your career. While it’s true that specializing can send you into the deep end of a marketing niche, remember that there’s plenty of crossover potential between these focus areas.
It’s also important to remember that many organizations lack the resources to employ multiple specialized marketing teams, creating plenty of demand for marketing professionals who work as generalists.
No matter the structure of the marketing organization or the scope of your role, understanding the basic idea of these marketing specializations can only help you. Who knows? You may eventually be in the position to develop a broad marketing strategy that encompasses every type of marketing specialization outlined above.
Build your marketing foundation
Now that you’ve had a brief introduction to the types of marketing specialization out there, it’s time to start learning the basics. Although they’re each unique in their own way, all eleven of these areas have deep roots in traditional marketing fundamentals.
So before you start mastering any specialized skills, start with the essentials. Learn how a Bachelor’s degree in Marketing will help equip you with the foundational knowledge and training needed to succeed in any of these types of marketing.
